Fluorescent Fridays: April 29, 3PM EST

  • 29 Apr 2022
  • 3:00 PM - 4:00 PM
  • online
  • 233


Registration is closed

WHO Ryerson University students and faculty
April 29, 3PM EST (virtual via Zoom)

Hitting a sweet spot with Colour

This presentation will include an overview of the Graphics Communication Management department at Ryerson University, a faculty research study on an expanded gamut, and a student and faculty presentation on reimagining Nestlé Turtles Holiday Gift Packaging. 


  • Introduction to the Department: 

    Dr. Martin Habekost. Chair, Graphic Communications Management, The Creative School, Ryerson University

  • Accuracy of spot colour reproduction in a 7-colour, expanded gamut, flexographic printing system Presenter:  Reem El Asaleh will share her research on expanding the number of process colors by Orange, Green and Violet colors to create many spot colors with the new fixed CMYK-OGV ink set and eliminating the need to use spot           colors, since they can be achieved through the combination of CMYK-OGV. Co-researchers were Martin Habekost and Abhay Sharma. 
  • Hitting the Sweet Spot with Color

    Presenters: Donna Abdelrazik (Razik) Cassandra PascucciCameron Garside from Ryerson University will share examples of methodology and application of managing colour and brand identity within our evolving virtual production landscape.

Presenters Bios:

Martin Habekost holds a Doctorate in Chemistry from  Leibniz University in Hannover, Germany. 

Prior to joining Ryerson University in 2005, Martin Habekost worked in the printing ink manufacturing industry in Germany and in Canada for 10 years. Before being selected Chair of the School in July 2021 Dr. Habekost held various teaching, research,  and administration roles.   For his extensive involvement  he received  the Dean’s Service award in 2020. 

Dr Martin teaches courses in the areas of press, printing technologies and introductory pre-media.  Professionally, he is active in the Technical Association of the Graphic Arts (TAGA) and started the RyeTAGA student chapter in 2006. Every year student chapters from other universities compete for the Helmut Kipphan Cup for the best student publication of student research. The RyeTAGA student chapter has won the cup seven times and the award for best undergraduate student research paper nine times since 2007.  He is also a general member of Graphic Communications Education Association.  

In addition, he promotes international exchange activities at the School with our current international exchange partners in Belgium, Denmark, Germany, South Korea and Sweden.

Dr. Habekost’s research interests are in the areas of colour measurement, the application of colour differencing equations, colour measurement of metallic inks, paper topography and its influence on print quality and expanded gamut printing.  He has published chapters for books, refereed journal articles, research papers in conference proceedings and articles for PrintAction magazine.

Dr. El Asaleh is an Associate Professor in Graphic Communications Management at The Creative School at Ryerson University in Canada. 

She is a member of Ryerson's graduate studies under the Master of the Digital Media Program and Ph.D. in Media and Design Innovation Programs within The Creative School. Her multidisciplinary knowledge in computer science and graphic communication was shown in her multiple research project elaborating on the graphic arts industry issues. Her area of Academic Interest is in Color and Imaging Science, Emerging Pre-Media Technologies, and Digital Asset Management. Currently, she is working on developing a systematic review of challenges and outlook on the impact of implementing integrated technologies in the graphic art industry for the past 10 years.

Donna Abdelrazik (Razik) is a Lecturer in the School of Graphic Communications Management.  She holds a BTech from Ryerson and an MSc in Packaging Value Chain from Cal Poly. She is a leader in print innovation and a technical packaging specialist with over 20 years of development and commercialization experience in the CPG alcohol beverage sector and graphic arts industry.

She is an award-winning instructor in the School of Graphic Communications Management at Ryerson. University supporting the packaging concentration courses and other foundation curricula.  Donna focuses on the experiential learning journey for her students and incorporates industry challenges into her curriculum for students to research viable solutions.

Her presentation explains how the  School of Graphic Communications Management (GCM808: Package Prototyping course), and Nestlé Canada partnered to reimagine the Nestlé Turtles holiday chocolate gift packaging.   Students strategized, designed, and proposed a packaging system to deliver a gifting experience to the target consumers.  Students will share their experience working with a global brand to ideate and solution an iconic trademark in a virtual classroom.

Cassandra Pascucci is a fourth-year GCM student (graduating 2022) at Ryerson University with a minor in Communication Design and a concentration in Packaging. She is an organized, hard-working creative with a knack for packaging and sustainability, having participated in various competitions throughout her undergraduate career.

Cameron Garside is a fourth-year GCM student at Ryerson University with a concentration in Packaging. He is a self-driven designer with an interest in graphic design for packaging and a strong interest in 3D modelling and product rendering for packaging.


FLUORESCENT FRIDAYS is a platform for university students from all disciplines to network with color professionals and fellow students, and to explore cutting-edge information about color’s role in our lives and applications in the world. 

Global Student Chapter: The long range goal is to build a global student chapter that positions color as a multidimensional STEAM model (Science, Technology, Engineering, Arts, Math), sharing up-to-date color research by scientists, artists, designers, industry professionals, and university students.21st century color communication requires a commitment to building bridges for sharing resources, cultivating mentors, and creating new opportunities. With up-to-date information and useful tools, students become the next generation of leaders in ever-evolving color related disciplines.

Subscribe to our mailing list

Receive our Quarterly Newsletter on the art and science of color, group events, and more.



Powered by Wild Apricot Membership Software