Upcycling waste into timeless colors
We can find waste in different forms and origins. It is abundant and most waste is discarded and sent to landfills or burned.
Archroma, a company that creates colors for fashion, decided to look at the issue creatively: what if we could create colors from waste?
There are multiple good reasons to do that: reducing dependence on fossil-based raw materials, giving a second life to waste, and upcycling waste into beautiful colors while helping to move to a circular economy. And Archroma is leading the path with its EarthColors and FiberColors range of timeless colors.
The dyes are especially suited for cellulose fibers such as cotton, viscose, linen, and kapok, and can be used in continuous, exhaust, denim, and garment dyeing and printing processes.
All colors are synthesized from a minimum content of 50% waste-based raw material to 100% of petroleum raw material replacement.
Nuria Estape was born in Barcelona in 1978. Married and the mother of a child, she has a degree in Chemistry for the University of Barcelona (UB) and she has a master’s degree in Executive Marketing for EADA Business School in Barcelona.
She started her professional career in Research and Development and moved to Clariant in 2002 for the implementation of new products and technologies in textile mills, especially in Southeast Asia and Europe.
Now at Archroma, a global color and specialty chemicals company, she is Head of Global Marketing and Project Leader of different new technologies such as EarthColors and FiberColors.
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