ISCC Webinar with Judith van Vliet

The Power of Color, Changing Perceptions

Color is primal, color is persuasive and color is powerful. In branding it can affect not just what we buy but how we buy; in architecture it can shape how we navigate an environment; and in clothing it can even determine our productivity. But understanding its influence – and its applications – means understanding its psychology.

Bio:

With a background as a Product Planning Specialist at Kawasaki Motors, Senior Color Designer at Avient ColorWorks, and Creative Director of ColorForward, Judith van Vliet has traveled globally, presenting color intelligence to various industries, designers, and marketers. As the founder of The Color Authority, she provides color intelligence and serves as Vice President of Membership at the Color Marketing Group, holding various leadership positions for over fifteen years.