Inter-Society Color Council

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  • Sally Augustin presents "The Science of Designing with Color: Making the Right Choices"

Sally Augustin presents "The Science of Designing with Color: Making the Right Choices"

  • 05 May 2020
  • 2:00 PM - 3:00 PM

Tue, May 5, 2020 2:00 PM - 3:00 PM EDT

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Abstract: The neuroscience research is clear—surface colors influence how we think and behave. Seeing particular colors has been tied to enhanced creative performance and getting along better with others, for example. Other shades have been linked to degraded analytical performance. The emotional implications of seeing particular colors are based in their saturation and brightness levels while groups form strong associations to hues. The science-based findings shared in this session support confident selections of hues and saturation and brightness levels, ones that positively influence the physical, emotional, and cognitive wellbeing of individuals and groups and encourage desired experiences/outcomes. Cultural factors and individual differences, such as personality and gender, will also be addressed in the context of color selection.

Speaker bio: Sally Augustin, PhD, is a practicing environmental psychologist and a principal at Design With Science. She has extensive experience integrating science-based insights to develop recommendations for the design of places, objects, and services that support desired cognitive, emotional, and physical outcomes/experiences. Her clients include design firms, manufacturers, and service providers worldwide.

Dr. Augustin, who is a Fellow of the American Psychological Association, holds leadership positions in professional organizations such as the Environmental Design Research Association. She is the author of Designology (Mango, 2019), Place Advantage: Applied Psychology for Interior Architecture (Wiley, 2009) and, with Cindy Coleman, The Designer’s Guide to Doing Research: Applying Knowledge to Inform Design (Wiley, 2012). Sally’s work has been discussed in publications such as The New York Times, The Wall Street Journal, The Guardian, Forbes, and Psychology Today.

Dr. Augustin is a graduate of Wellesley College (BA, economics major), Northwestern University (MBA, majors in finance and marketing), and Claremont Graduate University (PhD, psychology).  


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