Color Impact 2023 was a great success. These pages are left here for archival purposes.

We hope to see you at a future Color Council meeting! Our next conference in June 2025.

June 11-15, 2023

Rochester Institute of Technology, Rochester, NY, USA

Presenter - Petronio Bendito

Petronio Bendito, New Media Designer, Artist and Educator

From Paint to Pixels in Color Design Education

Teaching color theory in the 21st Century requires understanding perceptually mapped color systems (Such as Munsell's) and digital color models (such as RGB and HSB). Students in the digital age need to have hands-on (eyes-on) experiences with both perceptual (Munsell) and 'mathematical' (HSB) digital color models so that they can make informed color design decisions in the RGB environment. Understanding the RGB and HSB color models' perceptual characteristics is paramount. The notion of intuitive GUI for color selection must be seriously reconsidered when teaching color design using computer applications.

At Purdue University, students learn the RGB/CMY digital color wheel as the starting point for their color design explorations. They learn to identify any given color (for example, the color of an object that they are carrying) based on the Major Hues (Red, Green, Blue, Cyan, Magenta, and Yellow) and the Major achromatic colors (Black and White). They also learn to identify four steps between a primary and secondary color to perceive its gradual hue transition. Students learn the concepts of Saturation and Brightness based on the HSB color model by Alvy Ray Smtih and compare them with Chroma and Value of the Munsell color system. Several exercises fine-tune their abilities to differentiate one versus the other perceptually. Students continue to work digitally to explore fundamental color concepts such as tints, tones, and shades. Later, they are introduced to the idea of "color topology" to learn how colors on a Hue Plane relate to color sensations such as pale, vibrant, dull, subdued, rich, deep, dark, grayish, etc., based on Kobayashi's Hue and Tone System and how to create color contrasts based on Itten's Color Contrasts and color coordination techniques. Finally, students are introduced to the concept of Color Stories, in which they create color palettes and learn to communicate their color choices based on the context of an application. This presentation highlights the objectives and implications of key assignments in chronological order based on a hybrid teaching approach covering digital and non-digital color models, leading to color communication.


Petronio Bendito is a new media designer, artist, and Associate Professor and Program Coordinator of the Visual Communication Design program at Purdue University. His creative and scholarly works investigate digital color design methodologies and the intersection of art, design, science, and technology. He teaches digital media and color design at the Rueff School of Design, Art, and Performance. Through his practice, Bendito examines digital color design methodology and aesthetics, digital color literacy, visual thinking, and educational technologies, including VR and AR. He has worked extensively on interdisciplinary projects bringing together a wide range of professionals, approaches, and disciplines, including art, design, mathematics, computer science, neuroscience, UX design, music, dance, choreography, theater, and light design. He serves on the Journal of Visual Literacy editorial board and co-curates the biannual Intersection of Art and Science exhibit at Purdue. He lectures and presents his work and collaborations internationally.

The Inter-Society Color Council advances the knowledge of color as it relates to art, science, industry and design.
Each of these fields enriches the others, furthering the general objective of color education.


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